BFGoodrich® Tires Returns as Presenting Sponsor of The Mint 400
Desert off-road racing’s original tire continues its support of The Great American Off-Road Race
The brand that revolutionized the all-terrain tire is once again putting its heritage in off-road racing behind the largest desert race in North America, The Mint 400. The 2017 Polaris RZR Mint 400 presented by BFGoodrich® Tires returns to Las Vegas, NV March 1-5.
The Mint 400 partnership allows BFGoodrich® Tires to engage with the off-road community throughout its three days of free pre-race festivities, including the Mint 400 vehicle parade, the annual Pit Crew Challenge, tech & contingency on Fremont Street, as well as on site at the race itself and through broadcast on NBC Sports and advertising platforms.
“We were ecstatic when BFGoodrich became involved with The Mint 400 last year,” said Mint 400 CEO, Matt Martelli. “To have them back again this year as both our presenting sponsor and a media partner is essential to our vision of not just The Mint 400 but desert off-road racing as a culture. They have been a pillar of off-road racing and a huge advocate of off-road culture.”
BFGoodrich® Tires, now entering its second of a multi-year deal in of support of The Great American Off-Road Race, is coming off another historic year of off-road racing success, from short course championships to more desert race wins than any other tire manufacturer. With Justin Lofton’s back-to-back win at The Mint 400 in 2016, BFGoodrich® Tires claimed its fourth consecutive and 27th overall title.
“BFGoodrich® Tires has written much of its history in off-road through desert racing,” said Stephen Peters, BFGoodrich Tire Brand Director. “Sponsoring The Mint 400 provides the signature event we were looking for in the United States and allows us to demonstrate product performance and development activities around the off-road enthusiast community.”
With its long heritage as an innovative all-terrain tire maker, BFGoodrich produces tough, durable and race-winning tires that offer unmatched traction and toughness and excel in the most precarious conditions. The tire brand boasts more off-road race victories than any other tire maker where conquering a variety of terrains with consistent performance and durability are paramount.
The first weekend in March brings the BITD Mint 400 presented by BFGoodrich Tires in Las Vegas where the overall winner on BFGoodrich Tires will take home $10,000. Two-time defending race champion Justin Lofton will look for the three-peat, while fighting off top drivers Rob MacCachren, Bryce Menzies, Jason Voss, and a slew of other drivers on the new 40″ Baja T/A KR3 tire.
Come by and see BFGoodrich Tires’ line of products at Tech & Contingency from 8:00am-5:00pm on Fremont St. East Friday, March 3rd and all day long at the official Primm Valley Mint 400 Start/Finish Line in Primm, NV on Saturday, March 4th.