The Mint 400 announces General Tire as Presenting Sponsor for the 2015 Mint 400

Tuesday, January 20, 2015

The Mint 400 announces General Tire as Presenting Sponsor for the 2015 Mint 400
General Tire celebrates 100 years of excellence at “The Great American Off-Road Race”

The Mint 400 welcomes back long-time off-road racing supporter, General Tire, today as Presenting Sponsor of the 2015 Mint 400, taking place March 11th -15th in Las Vegas, NV. The Mint 400 is the premier desert off-road race in the world boasting the largest field of competitors, a massive crowd of spectators, and the most comprehensive national television coverage of any off-road event on the planet. Part of the Best In The Desert Championship (BITD), last year’s record-setting Mint 400 had 330 race teams, and set two new class-entry records including fifty-two UTV’s and fifty-five unlimited Trick Truck vehicles.

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“We are thrilled to have General Tire return as our Presenting Sponsor of the 2015 Mint 400,” said Mint 400 COO, Joshua Martelli. “General Tire was instrumental in resurrecting the Mint in 2008, and they have been a steadfast supporter of this event and the entire sport of desert off-road racing since its inception. No other company has invested as much in the growth of the sport and industry, and we are thrilled to have the support of Travis Roffler and his team at General Tire.”

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“As General Tire celebrates 100 years in 2015, we are thrilled to continue our support of the Mint 400,” said Travis Roffler, director of marketing for General Tire. “Similar to our 100 years of history in the tire business, the Mint 400 has a rich and storied history within the racing community and we’re proud to help it return to such an iconic event. We developed the GRABBER through our involvement with off-road racing and we take pride in knowing that we’ve developed a tire that’s durable enough to withstand the harsh deserts of the south west. It’s a product that both our race teams and customers can depend on and we’re happy to showcase that Anywhere Is Possible at the Mint 400.”

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The world famous Mint 400 returns to the entertainment capital of the world, Las Vegas, Nevada, from Wednesday, March 11th through Sunday March 15th. The Mint 400 features three days of pre-race festivities in the heart of downtown Las Vegas, followed by the most grueling and exciting off-road race on the planet. Over 1,000 of the world’s top off-road championship competitors will do battle in twenty different classes of vehicles across the brutal and unforgiving Mint 400 race course, in front of thousands of spectators and race fans. Crowds in excess of 40,000 are expected to attend the festivities on Fremont Street East as well as The Mint 400 race – which are free to attend.

In addition to sponsoring The Mint 400, General Tire is the official tire of the BITD series, and Lucas Oil Off Road Racing series. They support multiple desert and short course, off-road race teams and provide thousands of dollars in incentives and cash paybacks to teams who earn wins or points championships competing with their tires. To see the complete line of General Tire truck tires visit: generaltire.com