Motor-driven apparel brand to partner with event for first time
- San Diego-based adventure apparel brand adds Mint 400 to portfolio of major off-road event support
- Motor-driven lifestyle brand was founded in 2012 by professional clothing designer Josh Patterson
- All Off The Grid products feature design elements geared towards adventure-oriented audiences
Off The Grid Surplus will join the BFGoodrich Tires Mint 400 as a partner for the first time in 2021, Mint 400 officials announced today. As part of its supporting sponsorship of the event, Off The Grid will be on hand at the Mint 400 Off-Road Festival in Las Vegas when race week kicks off in December.
“We have admired the Mint 400 for many years now and we are stoked to now partner with the race,” said Off The Grid CEO Bobby Klein. “It has been awesome connecting with the team, and know great things will come from the relationship.”
“We’re excited to welcome Off The Grid to the family of BFGoodrich Tires Mint 400 supporting sponsors for 2021,” said Mint 400 CEO Matt Martelli. “Few brands across any industry tailor their products as well for a targeted off-road audience as Off The Grid, whose apparel is designed with the needs of our competitors and the off-road family at the forefront. We’re looking forward to welcoming them to this year’s Mint 400 Off-Road Festival, and I hope everyone has the chance to check out their full line at the event!”
Off The Grid, based in San Diego, CA, is an outdoor adventure apparel brand with a focus on the motor-driven adventure lifestyle. Their products take the best features from outdoor, workwear, and tactical and put them into everyday wearable pieces.
Off The Grid was founded in 2012 by professional clothing designer, Josh Patterson. Josh’s work history includes Quiksilver, Rip Curl, DC Shoes, and most recently the Senior Men’s Designer at prAna. This is not your average outdoor apparel brand. Every product has design features made specifically for an off-road, adventure-ready audience. For example, Josh added a “top-of-leg”, water-resistant, zippered pocket to the Trailblazer Pro pant because he hated not having access to a protected pocket while in a race seat and harness.
Off The Grid’s mission is to inspire more connection through adventure, and they feel now, more than ever, this is needed. Off The Grid proudly sponsors Mint 400, Ultra 4 Racing, and gives to non-profits that protect our public lands, like CORVA and Tread Lightly!, which is definitely unique in the outdoor apparel industry.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt. but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s BFGoodrich Tires Mint 400 will take place from December 1-5 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram. For more information on Off The Grid, visit www.offthegridsurplus.com.