Shreddy Joins 2023 BFGoodrich Tires Mint 400 as Supporting Sponsor
Mint 400 officials are pleased to welcome Shreddy as an all-new sponsor of the 2023 BFGoodrich Tires Mint 400, which returns to Las Vegas this March 8-12. Co-founded by Aaron Birdwell and Mint 400 regular Blake Wilkey, who debuted the unique “JAWS” Trophy Bug in last year’s Great American Off-Road Race, Shreddy will be on hand all event long, from the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas to the Mint 400 midway in Primm.
“We’re stoked to welcome Shreddy as a partner of the Mint 400 for the first time,” said Mint 400 CEO Matt Martelli. “From some of the most unique and eye-catching styles out there to collabs with epic brands across our industry, what Blake and Aaron have built with the Shreddy brand is a perfect fit for the off-road lifestyle. We can’t wait to have them show off their latest and greatest at the Mint 400 Off-Road Festival on Fremont Street and on the midway in Primm!”
“The Mint 400 & Shreddy work together in creating an atmosphere for all off-road enthusiasts to gather and create good times & memories. It’s exciting seeing the community of off-road enthusiasts grow each year. With the help of the Mint 400, we are able to bring our love for action sports out to Nevada!” said Shreddy co-founder Aaron Birdwell.
“The Mint is known as the ultimate test of man and machine through the vast Nevada desert!” added Shreddy co-founder Blake Wilkey. “When we come to race, we know that it takes everything you got to cross the finish line! The history and audience make it so much more special. Memorabilia that comes with the entry to the race are displayed in my living room year after year as collector pieces because that’s the impact it has made in my life. I know I’m not the only one and the culture the Mint created is something that will live forever! Shred on!”
Shreddy is a brand for shredders by shredders, started out in San Diego, by Aaron & Blake in 2016 with a goal and mindset to create something for every aspect of shred. What makes us who we are is we focus on the grass roots riders who help grow the brand organically though the masses. For more information on Shreddy, visit www.shreddylyfe.com.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt. but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s BFGoodrich Tires Mint 400 will take place from March 8-12 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.