Every company should have a set of written principles that its owners, employees and customers can look to for inspiration, motivation and guidance. Words to live by, if you will. Our motivation at Biltwell was pretty simple back in 2005:
We believe the era of 800-dollar billet air cleaners is over.
There’s nothing about a leather-trimmed hand control or lighted skull ignition cover that’s rooted in improved function or performance.
Any motorcycle part designed, manufactured or sold for the sole purpose of making its owner look like a tough guy (think $189 tribal-flamed billet shifter nob) is a waste of time and money.
With these thoughts in mind, the guiding principles of the Biltwell brand were forged.
As we see it, there are a growing number of riders and garage-shop mechanics out there who love the art and science of hand-built motorcycles, but who want nothing to do with today’s custom bike scene.
Like the founders of Biltwell, these new motorcycle riders grew up surfing, skating and riding BMX. Our collective involvement in action sports gives us a cultural, technical and entrepreneurial advantage over the nostalgia-chasing dentists, chiropractors and stockbrokers who rode before us.
Tomorrow’s motorcycle riders simply will not accept the fake bad-boy bullshit that has glutted the market for the last 20 years, nor will they be victimized by heartless, mindless marketing. In short, they are hard-working guys who demand honesty, value and performance.
Every Biltwell product will be engineered and manufactured and priced to meet standards of function, performance and value that make sense in the real world. Simple, honest and high-quality motorcycle parts and accessories that anyone can afford, and that everyone will be proud to use and own.
At Biltwell, we think quality counts. We hope you agree with us, and that you think our motorcycle parts and accessories embody ideals that you value and that make sense. To everyone who believes in our people and our company, thanks for your support.
…Nothing in our philosophy or core principles has changed since day one. If we had to add anything to it as things have progressed it would be this:
Forget the fashion-show, don’t worry about internet know-it-alls and the self righteous, just build, ride and enjoy your motorcycle!