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Heat Wave Visual

Sunglasses Sponsor

Heat Wave Visual

Sunglasses Sponsor
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The familiar style of Heat Wave Visual will be on hand once again at the BFGoodrich Tires Mint 400 in 2022, as event officials are pleased to announce that the brand will once again produce the Official Sunglasses of the Mint 400 for this year’s event. Heat Wave Visual’s popular display will be on hand once again at the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 10, before joining the race action in Primm on Friday and Saturday, March 11-12. Heat Wave’s custom Mint 400 sunglasses will be sold both on site and online via the Dirt Co. website.

“Heat Wave Visual’s custom Mint 400-branded sunglasses are an iconic part of our line of collector’s items every year,” said Mint 400 CEO Matt Martelli. “With a striking new look each year, they’re the ultimate eyewear for any fan of off-road racing, and this year’s edition is no exception. And if you’re looking for custom eyewear to fit any style, Heat Wave’s display is always a popular stop for fans at both the Mint 400 Off-Road Festival and on-site at Primm for their countless customization options. Be sure to check them out!”

2022 marks the eighth consecutive year that Heat Wave Visual and the Mint 400 will team up to produce custom sunglasses celebrating the Great American Off-Road Race. Featuring metal logo inlays and logos printed on the outer temple, bold custom packaging, and a complementary microfiber cloth and carrying case, Heat Wave Visual’s special edition Mint 400 sunglasses are not only a stylish way to protect your vision out in the desert, they’re also the ultimate collector’s item.

Heat Wave Visual® was founded by two individuals, Justin Hertel and Doug Karlson, who sought to bring something more to the table in the eyewear market. The brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

Together we share a passion for design and customization, whether it’s wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we’re creators at heart, so it was only natural that when we set out to create a brand of our own that we brought our interests with us. After a couple of years we decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through – in March of 2014, the brand became Heat Wave Visual®. For more information on Heat Wave Visual, visit www.heatwavevisual.com.

The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt, but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.

This year’s BFGoodrich Tires Mint 400 will take place from March 9-13 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.