Roland Sands Design is a motorcycle, product, and apparel company that has its roots in racing, custom bike building and design. Our inspiration comes from a high-performance background that blends the love of two wheels with the desire to create unique products. We live the two-wheeled life and our crew is a diverse collection of road racers, off-road, dirt track, supermoto, and custom bike builders and riders. It’s this diversity that allows us to work with the best in the industry on a variety of projects. Our clients include Ducati, Dunlop, Harley-Davidson, Panasonic, Performance Machine, Piaggio, Polaris, Toyota, Triumph, Vance and Hines, Yamaha and many others.
Roland is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. His love of speed on two wheels took him to the professional racing ranks for 10 years. He set multiple track records around the world and was the 1998 American Motorcyclist Association 250GP champion. However, 32 broken bones later, Roland decided to trade in his racing leathers for hammer, pencil and a computer designing and building motorcycles and custom motorcycle products. In 2005, Sands founded Roland Sands Design. Sands designs are a mixture of sport bike and chopper influences and he has played a pivotal role in popularizing high-performance custom bikes to the masses. Roland and his designs (motorcycles and products) have earned many awards throughout the years, including three V-Twin Wheel Design of the year, V-Twin Control Design, Chip Foose Design of Excellence Award in Sturgis, 2nd, 3rd, 4th place in Modified Harley class at the World Championship of Custom Bike Building, V-Twin Award Trendsetter of the Year, Biker Build-Off Champion on the Discovery Channel, Biker Build-Off Rookie of the year and 2Wheel Tuner Brappy Award.
Roland, Roland Sands Design and the RSD fleet of custom motorcycles have been featured in over 500 magazine articles world-wide, on over 100 magazine covers and attend many American motorcycle rallies and events year-round, as well as multiple International shows both in and out of the motorcycle industry. Sands has also starred in many TV shows including Nitro Circus, Chopper Nation, Biker Build-Off, American Thunder and many others.