UNLTD Off-Road Racing Introduces Holley Performance as Official Safety Gear Sponsor
Portfolio includes Stilo, Simpson, Hans, RaceQuip; partnership kicks off at 2025 Mint 400
UNLTD Off-Road Racing is proud to introduce Holley Performance and its portfolio of Safety Brands, Stilo, Simpson, Hans & RaceQuip, as the Official Safety Gear Sponsor of the series. The relationship will kick off with the 2025 BFGoodrich Tires Mint 400, returning to Las Vegas on March 5-9, where the full line of Holley Performance safety brands will be on display.
“We couldn’t be more excited to welcome Holley Performance to UNLTD Off-Road Racing as our new Official Safety Gear,” said UNLTD CEO Matt Martelli. “Stilo, Simpson, Hans, and RaceQuip are some of the best-known, most respected, and most proven safety brands in the world of racing, and our safety teams and competitors alike rely on their strength and durability to keep them safe in some of the most grueling races in the world. We can’t think of a better way to kick things off than at this year’s Mint 400—be sure to welcome them at this year’s Off-Road Festival and on the midway in Primm!”
"Holley Performance Brands and Stilo are excited to bring the best helmets in the Universe to the Off-Road market in a time where off-road is growing tremendously. Using the brutal Mint 400 course as our proving grounds for our world class helmets. Once you wear a Stilo you'll never wear another helmet again.
Another top safety brand, Simpson, trusted since 1959 and its new custom fire suits are being worn by some of the best racers in off-road already, like the Matlocks. We can make a suit to match any color scheme or body size, we just made a suit for Shaq!" said Landon Phillips, Head of Safety, Holley Performance Brands.
The Stilo brand enters the 2025 Mint 400 on a major winning streak to start the year. Yazeed Al Rajhi scored the Dakar Rally win and Sebastien Ogier won his 10th career Rallye Monte-Carlo victory in the Stilo Venti4 WRC helmet, while Felipe Nasr, Laurens Vanthoor, Dennis Olsen, and Christopher Mies ensured that Stilo would score wins at this year’s Daytona 24 in both the GTP and GTD Pro classes.
At Stilo Helmets, our mission is clear: to empower every racing enthusiast, from grassroots to professional, with the pinnacle of safety and performance technology. We believe in uniting all competitions under one helmet, engineered to perfection through relentless innovation, unwavering reliability, and a commitment to ourselves and our customers. Our journey, rooted in the pursuit victory, has propelled us to the forefront of the motorsport world, where champions trust Stilo to deliver unmatched clarity, comfort, and protection on every track, in every race. With Stilo, it's not just about winning – it's about elevating the entire racing experience, ensuring that every competitor can chase their dreams with confidence, knowing they have the best equipment on their head. Any competition, one helmet – that's the Stilo promise. For more information on Stilo, visit StiloHelmets.com.
The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt, but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.
This year’s Mint 400 will take place from March 5-9 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.
About UNLTD Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.
About The Mint 400
The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide. No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!