Off-Road Festival Exhibitor Registration

The Mint 400 Off-Road Festival 

The Mint 400 Off-Road Festival is the world’s premier off-road race event, and for over five decades it has drawn the industry’s best racers, brightest mechanical minds, and most progressive off-road product makers to fabulous Las Vegas. What started as a traditional one-day “tech and contingency” event has exploded into a full-blown off-road festival with over 200 exhibitors, 550 race vehicles and an estimated 30,000 people over the two days.

Click here to review the Exhibitor/Seller Rules and Regulations.

Click here to review the Exhibitor/Seller Frequently Asked Questions.

Off-Road Festival Point of Contact
Jimi Switzer
[email protected]

There are two locations to exhibit/sell at The Mint 400:


Dates: Wednesday, December 1st & Thursday, December 2nd
Times:  2:00pm – Midnight on Wednesday, December 1st and 8:00am – 10:00pm on Thursday, December 2nd.
Location:  Fremont Street East, downtown Las Vegas.

Vendor Move In Schedule: 

Tuesday, November 30th
7:00am – 4:00pmLLAMA LOT ONLY All vendors placed inside the Llama Lot. 

Wednesday, December 1st
7:00am – 10:00amLarge Booths / Semis / Trailers 
9:00am – 5:00pm – Small Booths / EZ UPs
5:00pm – 10:00pm – Soft Open (Public) 
10:00pm –  Close

Thursday, December 2nd
6:00am – 8:00am Late Arrivals / Small booths / EZ UPs
8:00am – 8:00pm Mint 400 Off-Road Festival Open
8:00pm – Midnight All Fremont Street Vendors Move Out
Must be completely off Fremont Street by Midnight
DO NOT leave trash or waste behind – dumpsters located in Llama Lot

Friday, December 3rd
All Llama Lot Vendors Move Out by NOON.

Click here to register for space at The Mint 400 Off-Road Festival.

Off-Road enthusiasts and race fans descend upon Fremont Street East by the thousand to check out specialty equipment, performance gear, and to see all of the Mint 400 competitors parade their vehicles down Fremont Street. There are autograph sessions, arrive and drive obstacle courses and hundreds of other activations by all the best off-road brands and companies. The Mint 400 Off-Road Festival is the perfect kick-off event to the world’s most challenging and exciting off-road race!

Event and exhibitor space is typically laid out from Las Vegas Blvd to 11th St. utilizing side streets and various parking lots. Please note that we do honor our official sponsors and partners first when determining layout, then we operate by seniority similar to the SEMA trade show. Wanna double your exposure? Keep reading!


Click here to register for space at The Mint 400 Start/Finish Line.

Exhibitor/Seller space at the Official Mint 400 Start/Finish line is located behind Buffalo Bill’s Resort and Casino and is part of a full-blown midway with tons of great food, games, rides and more.  It’s the perfect opportunity to reach a captive audience and is the center of all the excitement on race day.

Vendor Move In Schedule: 

Dates: Friday, December 3rd & Saturday, December 4th
Times:  6:00am – 2:00am
Location:  Primm, NV (The Mint 400 Start/Finish Line – Behind Buffalo Bill’s Resort & Casino)

Wednesday, December 1st
9:00am – 4:00pm Large Booths / Semis / Trailers

Thursday, December 2nd
8:00pm – 12:00am Fremont Vendors Relocating to Primm

Friday, December 3rd
7:00am – 10:00pm Start/Finish Line Midway Open

Saturday, December 4th
7:00am – 10:00pm Start/Finish Line Midway Open

Sunday, December 6th
8:00am – 4:00pm All vendors must be leave Primm Start/Finish Line

In 2020 nearly 10,000 race fans flocked to the midway on both days of racing. Similar to The Off-Road Festival on Fremont Street, the Mint 400 Midway is packed full of exhibits, displays, food vendors, bars, arrive and drive opportunities, exhibitor activations and plenty of family-friendly things to do.