Off-Road Festival

Mint 400 Off-Road Festival Exhibitor Space

Details regarding exhibitor space at the 2024 BFGoodrich Tires Mint 400 can be found on this page.

Off-Road Festival Point of Contact:
Jimi Switzer
[email protected]

The Mint 400 Off-Road Festival is the premier off-road race event, and for over five decades it has drawn the industry’s best racers, brightest mechanical minds, and most progressive off-road product makers to fabulous Las Vegas. What started as a traditional one-day “tech and contingency” event has exploded into a full-blown off-road festival with over 150 exhibitors, 400 race vehicles and an estimated 20,000 people over the two days.

2023 Mint 400 Fremont Street Map

Exhibiting at The Mint 400 Off-Road Festival downtown Fremont Street:

Off-Road enthusiasts and race fans descend upon Fremont Street East by the thousand to check out specialty equipment, performance gear, and to see all of the Mint 400 competitors parade their vehicles down Fremont Street. There are autograph sessions, arrive and drive obstacle courses and hundreds of other activations by all the best off-road brands and companies. The Mint 400 Off-Road Festival is the perfect kick-off event to the world’s most challenging and exciting off-road race!

Event and exhibitor space is typically laid out from Las Vegas Blvd to 11th St. utilizing side streets and various parking lots. Please note that we do honor our official sponsors and partners first when determining layout, then we operate by seniority, similar to the SEMA trade show. Wanna double your exposure? Keep reading!

Exhibiting at The Mint 400 Start/Finish Line Midway in Primm, NV:

Exhibitor/Seller space at the Official Mint 400 Start/Finish line is located behind Buffalo Bill’s Resort and Casino and is part of a full-blown midway with tons of great food, games, rides and more.  It’s the perfect opportunity to reach a captive audience and is the center of all the excitement on race day.

In 2020 nearly 10,000 race fans flocked to the midway on both days of racing. Similar to The Off-Road Festival on Fremont Street, the Mint 400 Midway is packed full of exhibits, displays, food vendors, bars, arrive and drive opportunities, exhibitor activations and plenty of family-friendly things to do.